AVA MAX

"SWEET BUT PSYCHO" SINGLE LAUNCH

Director Ryan Hutchins worked with Atlantic Records on the development of Ava Max, assisting in the launch of her first single "Sweet but Psycho."

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Ryan was tasked with producing an eye-catching lyric video and animating her cover art for release content.

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For many, his lyric served as Ava's first visual introduction for its audience of nearly 30 million viewers as the song soon became #1 on the charts in the United Kingdom. His video contributed to a carefully tailored aesthetic that was essential to her successful launch.